When you’re searching for a product review, cooking tutorial, or even to learn more about a destination, where do you look? For three-quarters of American adults, the answer is YouTube, according to a study by Pew Research Center. It’s simple – users would rather watch videos to learn about a specific topic than read about it. Videos are also much more accessible than traditional forms of media: They’re often free, you can find the video you’re looking for within seconds (thanks to SEO), and you can watch wherever you want. Not to mention, videos are more engaging and give consumers

If you own a social media page for your business, you more than likely receive messages from customers. Whether these messages are sent directly or submitted as comments on content posts, you’ll want to make sure responding is always a top priority. After all, if a customer came into your store with a question, you wouldn't ignore it. Treat all customer messages with the same urgency and attention as you would with in-person or over-the-phone inquiries. You’ll want to respond in a timely manner, as well as ensure all questions are thoroughly answered.    Unfortunately, it’s not always cut and dry when