In this day and age, when people are in need of a product or service, they head straight to Google. Whether they’re looking for a local landscaper, hair salon, or daycare, individuals go through a vetting process. This process usually looks something like this: reading reviews, visiting your website, and possibly taking a look at your social media pages. Once this process is complete, they’ll choose their top pick without ever visiting your actual storefront!    What this means, is that you need to be actively managing your digital presence. Your website is arguably the most important factor when it comes to