The rollout of the coronavirus vaccine in 2021 could be hope on the horizon for many small business owners. Local shops and stores across the country are still recovering from the many setbacks of the COVID-19 pandemic. Many businesses had to close permanently. For some small business owners, the vaccine’s arrival may be their saving grace. Yelp tracked closures and reopenings of businesses throughout 2020. According to this graph released in September 2020, almost 98,000 small businesses closed permanently due to the pandemic. That is a heartbreaking statistic, but further data suggests that business reopenings are on the rise as well. In
The COVID-19 pandemic redefined the way businesses operated in 2020, and we will still see big marketing changes in 2021 because of it. As a small business owner, it is important to stay on top of upcoming changes and digital marketing trends. Below, we’ve compiled a list of six digital marketing trends that we predict will emerge and grow this year. #1 Contactless shopping Because of the social distancing requirements of 2020, contactless shopping will continue to be a growing trend in 2021. While storefront shops continue to operate, all businesses will need to find creative ways to reach their customers online.
While Clubhouse has not officially launched to the public, it is already taking the social media world by storm. Social media marketers are calling Clubhouse the next major social media platform. So what exactly is this invite-only app? This app allows users to join audio chat rooms on various topics and can participate as a speaker or a viewer. Think of it as “live podcasting.” Clubhouse gives you networking opportunities with companies in your industry. You can grow your small business networking with the Clubhouse app. This provides you an opportunity to jump into an audio chat room with other professionals in