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4 Tips to Increase Instagram Engagement

Did you know 62% of people say they have become more interested in a brand or product after seeing it in Stories? Utilizing social media in your business’s marketing strategy is paramount to growing sales and increasing brand awareness among the social media community. Social media gives your brand a voice, while also promoting your products, services, and business as a whole. Most businesses know this and have an active social media presence. But what else can be done to boost awareness among the social media community, foster relationships with customers, and improve your overall strategy?


Increasing engagement on your social media profile will help keep your brand relevant and increase customer trust. When potential customers visit your profile and see low engagement and follower rates, the level of trust tends to decrease. On the other hand, when engagement and follower levels are high, the potential customer knows they can trust this brand. Why is that? Because they can see other users trust this brand. They see the likes, comments, and high follower count. This lets the customer know this brand can be trusted and boosts the chances of a sale. 


But how exactly do you increase Instagram engagement? What are the strategies that drive new customers to your Instagram profile, and persuade them to learn more about your business? It’s simple – you have the power to increase engagement through the things you’re already doing – like writing captions and posting stories. 


Below, we’ll dive into the four strategies that will help increase Instagram engagement


Instagram Story Stickers

Did you know you can use Instagram stickers on your story to foster engagement and spark a conversation? You can add stickers that allow you to ask questions to your audience, or create a poll or quiz. Do you have an event or launch coming soon? You can add a countdown sticker to create excitement and awareness around the event! Whichever you choose, stickers are always a great way to begin a conversation with your followers and create a foundation of loyalty and trust.


62% of people say they have become more interested in a brand or product after seeing it in Instagram Stories


Longer Captions

Did you know in the Instagram algorithm, an important element that determines how your post performs is time spent on a post? Therefore, a simple way to increase Instagram engagement is writing longer captions. Instagram allows you to have captions up to 2,200 characters, so the longer the caption, the better! Just make sure the content doesn’t become redundant – concise content is always better than repetitive content. 


More Video Content

Is your business using video content? Although producing your own videos can be both a time and financial commitment, the payoff is always worth it. Not to mention, your users want to view your video content! 54 percent of consumers said they wanted to view more video content from brands and businesses they support, according to a study completed by HubSpot.


Get familiar with Instagram Reels, a new way to create and discover short, entertaining videos on Instagram. Instagram Reels can increase Instagram engagement, especially with the latest update that features the Reels button in the center of the navigation bar! Test it out, get creative, and showcase your business with an engaging video that will ultimately increase Instagram engagement.


Utilize Carousel Posts

Are you taking advantage of carousel posts on Instagram? A carousel post allows you to upload up to ten images and videos within one post.


Carousels can lead to higher engagement amongst all industries, as Instagram will re-serve your Instagram carousel post to users who did not engage with your post the first time. This will ultimately lead your post to gain impressions. 


Curious as to what your engagement rate is? You can calculate your engagement rate by: total engagements on a post / total followers x 100. 


Need help navigating your business’s social media strategy? The N2DIGITAL team is here to help you. Contact us to learn more about our social media management services.

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