7 Big Changes Coming to Instagram in 2020
Let’s face it – the world of social media is constantly evolving. Whether it’s algorithm updates, advanced editing tools, or more simply comprehensive Instagram features, it’s easy to say social media giants keep users on their toes. From the introduction of stories, to the growing popularity of TikTok, social media companies have vastly expanded their capabilities to keep up with trends, and more importantly, remain relevant among their target audiences.
At N2DIGITAL, we’re constantly examining the latest trends in social media, digital advertising, and website design. In the world of digital marketing, if you’re not keeping up with the trends, it’s tough to remain relevant. That’s why we’re excited to share the seven exciting Instagram features coming in 2020. From supporting creators, to shifting focus to COVID-19 and how to support users, it’s safe to say Instagram has a busy year ahead of them. Below are the seven exciting Instagram features our team is most excited about!
Websites are a big undertaking – between design and development, to content and imagery, it can be a little overwhelming for small businesses. That’s where Facebook Shops come into play (available on both Facebook and Instagram). Essentially, Facebook Shops serve as an e-commerce website – users can browse through inventory, save items, share with friends, and even place an order.
Businesses are also able to personalize their shop – they can select accent colors to fit their aesthetic, customize the layout, edit font size, and more. According to Later, “Facebook is partnering with Shopify, BigCommerce, Woo, Channel Advisor, CedCommerce, Cafe24, Tienda Nube, and Feedonomics to help brands bring their products into Facebook Shops.”
Additionally, Facebook Shops will be allowing small businesses to incorporate a loyalty program and run ads on specific products.
Advertisements on IGTV
You’ve seen ads on just about every aspect of Instagram – as your scrolling through your feed, on stories, and now, IGTV! Instagram will be allowing ads up to 15 seconds on Instagram TV. According to Instagram, they’ll be testing “various experiences within IGTV ads throughout the year – such as the ability to skip an ad – to make sure the final result works well for people, creators and advertisers.” This feature is an effort to support creators – as they will be able to earn money through the advertisements featured on their IGTV.
In the world of digital marketing, if you’re not keeping up with the trends, it’s tough to remain relevant.
Purchase Creator Badges
Another effort to support its creators, Instagram plans on allowing users to purchase creator badges. What this means, is that users can essentially tip creators during live stream videos. This feature is available in three levels: one heart for $0.99, two for $1.99, and 3 for $4.99. It is important to note that badge purchases can only be made during live stream videos. These badges will stand out in the comments section, making it easy for creators to give a shoutout to fans who tipped.
Are you a creator interested in badges? Sign up here!
Why settle when it comes to Instagram stickers? First introduced in 2016, Instagram stickers make it easier for users to connect with their followers. Consisting of hashtags, location tags, mention stickers, polls, and question forms, stickers make it easy for brands to spark communication with their followers and even gain insight on products and services.
Instagram is planning on launching several new stickers – such as a “DM me” sticker, “plans” sticker, and more! Through the “plans” sticker, users can organize a virtual meetup, and invite users to RSVP to the plan. When users submit “attending,” they’ll then get added to a private group chat. From there, this feature will link with yet another new feature, the messenger room feature.
The messenger room feature will be used for digital gatherings, and also for creators who are hosting workshops, summits, or virtual meetups. These gatherings can host up to 50 people. Learn more here!
TikTok has become a household name in 2020, and for good reason! With 800 million users as of July 2020, TikTok will only continue to grow. In efforts to compete with TikTok, Instagram has launched its own version: Reels. Similar in nature, users can create their own short videos and utilize a wide range of editing tools.
You may be familiar with the concept of Reels from our blog earlier this year – testing began in Brazil late last year, and now Instagram is taking that user feedback and going back to development. Learn more about Reels here!
In light of COVID-19, Instagram has developed Guides. From a blog in May 2020, Instagram wrote “We want Instagram to be a place where you can easily find reliable information and inspiration from your favorite accounts. That’s why we are introducing Guides, a way to more easily discover recommendations, tips and other content from your favorite creators, public figures, organizations and publishers on Instagram.”
Instagram will begin focusing on wellness content to help individuals cope with the stress from COVID-19, such as mindfulness, mental health, yoga, and more. Instagram Guides will feature helpful tips, advice, as well as ways to move your body.
With 500 million users interacting with stories on a daily basis according to TechCrunch, stories have become one of the most popular features on the app. In efforts to enhance the user experience and encourage story activity, Instagram is testing double stories. What this means, is that users will begin to see double rows of Instagram stories, as seen below.
Users will also have the option of tapping “see all stories,” which will feature a full screen of stories, as seen below.