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Four Features of a Powerful Yet User-Friendly Website

When you want to learn more about a product or service, where do you typically head? For most individuals, the answer is Google. From here, users will browse through the search results, and find themselves on a brand’s website. But you may be wondering: What is the determining factor of whether that user will make a purchase, return to the website, or share this newly discovered website with their family and friends? The answer is a user-friendly website.


You may not realize it, but within 50 milliseconds, users form an opinion about the website they’re on, according to Taylor & Francis Online. This opinion will determine whether users make a purchase, return to the website, or share with friends and family. Owning a powerful, user-friendly website is paramount to your online success. Your website has the power to fuel sales, drive brand awareness, and inform users about your products and services. 


At N2DIGITAL, we are passionate about delivering strategic website solutions to small businesses across the country. From building navigable websites that are easily accessible on desktop and mobile devices, to creating modern designs that echo your brand, we build websites that help businesses stand out from their competitors. 


When thinking about how to build a website that is equal parts powerful as it is user-friendly, here are the top four features that will help your website stand out amongst your competition.  



Clear CTA

When users land on your website, what action do you want them to take? Is it signing up for a complimentary consultation, visiting your showroom, or simply just contacting your team? Whatever it may be, you’ll want this to be defined throughout your website. 


For example, on the StoryBrand website, you can easily see their CTA is “register now.” Simple and straight to the point.


StoryBrand home page of website


Throughout your website, you should have one single CTA. Your CTA should only be a few words, and straight to the point. After all, the CTA is a button – so it shouldn’t be too complicated or difficult to find. Your call-to-action button should pop, and be obvious to users. After all, you want users to take action on your website, rather than not!


The bottom line is that if you don’t know your CTA, neither will users. Don’t risk confusing your audience – you want to minimize any potential confusion, and make it easy for users to take action.


Keep your user’s attention by staying away from large bodies of content, and breaking up content through headlines and sub-headlines.


Concise Content

Odds are, when users visit your website, they are going to scroll through your home page, and maybe browse through a few service or product pages. Most users don’t spend time reading large bodies of content. Instead, they’ll skim the page and read headlines, sub-headlines, and the first few sentences. 


Keep your user’s attention by staying away from large bodies of content, and breaking up content through headlines and sub-headlines. You’ll want your content to be as concise as possible. Highlight key information in bullets, icons, or lists, as this is easier to scan. Make it obvious what your products and services are, and highlight the benefits of your brand.


Although sounding clever may be tempting, it’s always better to be clear. Speaking in puns or clever language may confuse your audience, whereas clear language is always understood. 


Make it obvious what your products and services are, and highlight the benefits of your brand.



Did you know mobile accounts for approximately half of web traffic worldwide? If your website isn’t already mobile-friendly, you’ll want to make sure it’s a top priority to update your website to become mobile-friendly. This means your website shrinks to fit mobile devices, so users don’t have to configure their screen to fit a desktop version of your website.


Not sure if your website is mobile friendly? Use Google’s Mobile-Friendly Test to learn whether your website is mobile-friendly, and what it looks like on mobile devices! 



Intuitive Design 

From simple navigation to strategic design, you’ll want to make sure your website flows logically. We recommend keeping your top navigation simple, with three to five pages. The remainder pages can live in the bottom navigation.


A balance between white space, clear, high-quality imagery, and concise content will translate well with your audience. Select a design that is both appealing to the eye and offers a balance between content and imagery to ensure the user is able to easily navigate your website. 


What are some of your favorite user-friendly websites that are powerful, yet easy to navigate? Head over to our Instagram and let us know! 


Need help navigating your digital marketing strategy? Our team is here to help you. Contact us today.

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