How to Improve Your Facebook Business Page
No matter how big or small your company may be, one thing remains the same: the need to connect with consumers. When consumers have a question about your business, they rarely pick up the phone to talk to you. Instead, they now want their questions answered by a simple visit to your website or social media pages. Has your company tailored its digital presence to fit the needs of the modern day consumer?
The good news is that most of this information is fairly simple and straightforward – what are your store hours, what’s your business address, and how can customers schedule an appointment? You’ll want to make sure you are covering the bases by including this information on your company’s website, but it doesn’t stop there. Include this information on your Yelp page, Google page, and most importantly, social media pages. With Facebook being the leading social media platform, you’ll want to make sure your Facebook page is strong and contains important information about your business.
We’re going to dive into the top five ways to improve your company’s Facebook business page!
Has your business hopped from location to location? Or has your phone number changed? These are crucial pieces of information that consumers look for. If this information is not accurate, you could easily lose a customer. Make sure your address is correct – up to the suite number and zip code. You’ll also want to include your business hours, email address, website address, and phone number. These basic yet crucial pieces of information can determine whether customers stay on your page or leave. Make sure you’re retaining customers by providing the basic, bare-bone information.
You can also change the call to action (CTA) on your page’s header. Facebook allows you to personalize your CTA to book now, call now, contact us, send a message, sign up, shop now, and more. Depending on the nature of your business, you could make it easier for customers to book an appointment or contact you. This kind of convenience is always appreciated by the customer and helps your business connect with more potential clients.
Has your company invested in hiring a photographer? What about a videographer? Or maybe, you own professional camera equipment. Either way, you’ll want to make sure your visuals are professional and represent your products or services. You’ll want to aim for crisp, clear imagery. And did you know most social media users gravitate toward bright and airy imagery?
It’s also important to set the tone for your Facebook page to accurately represent your company. This also helps establish consistency and organization. You don’t want consumers visiting your page only to see mismatched imagery with varying filters. You’ll also want to consider adding video elements to your page – you can add a video as your hero image, or throughout your page. The same goes for videos. You’ll want the video to be clear and crisp, and deliver a strong message about your brand. Who are you, what product or service do you provide, and why should consumers choose your company?
Do you have a content strategy? If there’s one thing customers don’t want to see, it’s a bare Facebook page. Customers want to see your brand’s voice and learn more about your company. Posting on social media can also build relationships with customers, and help keep them engaged with your brand. Your Facebook page is a great place to post company updates, sales, promotions, giveaways, and product releases. Keep your audience engaged by posting on a consistent basis. We recommend at least 2-3 times per week, but as always, the more, the better.
Worried your content will get buried on your Facebook page? For any important Facebook posts, you are able to pin those posts to the top of your page. This ensures users are reading it, and that the most important messages are always a top priority on your profile.
Does your company offer events? Creating Facebook events for your company is a great way to connect with new customers, and gives you an opportunity to personally introduce your brand to potential customers. Depending on the nature of your business, you can host events, offer in-store giveaways, and more. Facebook allows you to use categories and keywords so that your event is being targeted to users who are interested in your business.
Users can click on “events” on the left-hand column of your Facebook page to access information about upcoming events you hold. From here, users can learn when and where the event is, and learn more about the purpose of the event. Users are able to share the event with their friends, and even save the event so they are reminded in the days leading up.
Did you know Facebook business pages offer add-on features? This includes a shop feature where you can display your company’s products. This feature allows users to browse your selection, and conveniently provides a link to checkout on the store website, as seen below.
There are also features allowing you to filter in content from Pinterest and Twitter, as seen below. This feature organizes your Pinterest boards and shows a preview of each board’s content. By clicking through the pins, you’re directed to the company’s Pinterest page. The Twitter feature pulls in tweets, and redirects users if they want to retweet or favorite a tweet, or give the page a follow. The follower and following count is shown on the Facebook page, as well as a follow button. Facebook also provides a Youtube plugin to feature your company’s Youtube content.
Incorporating these impactful yet simple strategies to your Facebook business page can help attract new customers and improve your page’s engagement. Not quite sure where to get started? The N2DIGITAL team is here to help. Contact us today!