Top 6 Digital Marketing Trends to Watch in 2021
The COVID-19 pandemic redefined the way businesses operated in 2020, and we will still see big marketing changes in 2021 because of it. As a small business owner, it is important to stay on top of upcoming changes and digital marketing trends. Below, we’ve compiled a list of six digital marketing trends that we predict will emerge and grow this year.
#1 Contactless shopping
Because of the social distancing requirements of 2020, contactless shopping will continue to be a growing trend in 2021. While storefront shops continue to operate, all businesses will need to find creative ways to reach their customers online. We recommend setting up an e-commerce platform for your small business to stay up-to-date on consumer purchasing habits. If you operate a storefront, look into contactless options like delivery or curbside pick-ups.
#2 Voice commerce
“Hey Alexa, what is voice commerce?”
Bingo. Basically, voice commerce encompasses any buying done through a voice assistant like Siri or Alexa. According to a recent study, 135.6 million Americans will be using a voice assistant by 2022. Users can ask a question and purchase a product through their Amazon Echo or Google Nest without ever opening their phones or computers. Clear and personable content on your website can tip the scale on whether you make a sale through voice assistants.
#3 Instagram reels
Instagram is combating the immense popularity of TikTok with the release of the new Instagram Reels. These are 15 to 30-second video shorts that run like an Instagram post. We predict that video marketing will grow exponentially in 2021 as more and more businesses go online to reach new customers. Test out the new Instagram Reels with your followers to see how they respond!
#4 Social commerce
Social commerce will be a prime digital marketing trend to watch in 2021. Facebook and Instagram are the two most popular social media platforms for advertising, and we will see more and more advertisers switch over to shopping platforms with Facebook and Instagram. Using Facebook Shop and Instagram Shopping, businesses can create a shopping experience for customers directly through their social media account.
#5 Brand humanization
The pandemic brought the world together in an amazing way, and many brands reached out to their customers to offer encouragement and solidarity. We predict that brand humanization and personalization will continue in 2021. COVID-19 reminded us that at the end of the day, we are all human and are stronger together. Keep your social media posts encouraging and personable this year.
#6 Interactive content
As more and more brands turn to contactless, online shopping, it will become more difficult to stand out as a business. We will see brands who creatively interact with their customers rise about the fray. For example, try polls, quizzes, and prizes on your various platforms to engage your customers. People will remember brands that they interact with on a fun level.
To summarize, we predict that 2021 will bring about major changes in digital marketing trends. Make sure your business is rising above your competitors by embracing these changes and taking advantage of these new opportunities in online marketing.