DIGITAL MARKETING NEWS

Keep up-to-date on digital marketing trends. We hit topics like social media, web design and branding for a business.

Why Small Businesses Need a Multi-Channel Marketing Strategy

In the world of hyperlocal advertising, a great print ad is a very strong start, but it’s only the beginning. The N2 Company, the niche-media powerhouse behind N2 Digital, has spent more than two decades helping businesses dominate their local markets through high-trust neighborhood, community, and industry magazines. But today, ...

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email inbox full

Email Marketing for Small Businesses: How to Stay Top of Mind Without Being Spammy

We’ve all been there: you open your inbox to find fifteen emails from the same company, all shouting BUY NOW! in capital letters. What do you do? Hit Delete, or worse, Unsubscribe. As a business owner, this fear of being “that guy” often leads to a common mistake: silence. You ...

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Small business owner on social media

The Right Social Media Strategy for Small Businesses: Stop Chasing Virality

In the digital marketing world, there are two ways to grow: you can try to catch lightning in a bottle (virality), or you can build a powerhouse (foundations). The right social media strategy for small businesses? The latter. Many small business owners spend hours editing a single Reel, hoping the ...

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Busy small business owner working on digital marketing presence

The Affordable Small Business Digital Marketing Strategy for Owners With Limited Time

Small business owners know they need a digital marketing strategy. Many owners treat marketing like a second full-time job they never applied for. You’re told to be on TikTok, manage an email list, run ads, and post daily… all while actually running your business. The truth? Consistency beats intensity. You ...

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12 Holiday Email Marketing Strategies to Maximize Your CTR

A high-performing email sequence turns first-time subscribers into loyal customers. In fact, email consistently ranks as the marketing channel that drives the most conversions and the highest ROI (HubSpot). Unfortunately, to achieve these results, small business owners must ensure they’re executing the perfect email marketing campaign, from onboarding to conversion. ...

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How to Coordinate an Email Marketing Campaign that Converts

A high-performing email sequence turns first-time subscribers into loyal customers. In fact, email consistently ranks as the marketing channel that drives the most conversions and the highest ROI (HubSpot). Unfortunately, to achieve these results, small business owners must ensure they’re executing the perfect email marketing campaign, from onboarding to conversion. ...

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Small Business Successes: Lessons from Brands Doing it Right

Small Business Successes: Lessons from Brands Doing it Right   Small businesses often face the challenge of building growth on tight budgets. In fact, according to the U.S. Bureau of Labor Statistics, nearly 50% of small businesses fail to survive beyond five years, and over 65% fail within 10 years! ...

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How to Build Your Digital Marketing Plan in 8 Simple Steps

Most business owners struggle with marketing because it feels scattered, expensive, and impossible to keep up with. But guess what: you don’t need more channels or a bigger budget. You just need a clear framework that keeps your efforts focused and consistent. Below, the experts at N2 Digital reveal 8 ...

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