Keywords, also called keyphrases, are trigger words that tell search engines what the user is trying to find. When you open up Google and type “pizza restaurants near me,” you’re telling Google to locate a specific type of food, a specific type of store, and in a specific location. The ...
Your small business website is the first impression you make to a potential customer. What first impression are you sending? Web design and flashy images catch the viewer’s attention, but website content is what will keep them on the site, build loyalty and ultimately make the sale. ...
As a small business owner, knowing how to generate leads for your business is vital to your success. More sales leads means more income for you and your employees. We understand that this can be a stressful part of owning your own business. But what if you could leverage your ...
What is Google Search Console? Google Search Console is a free tool that allows website owners to monitor and improve their site’s performance on Google. Users can utilize Google Search Console to index their site, view traffic and performance, analyze any issues or spam errors, review backlinks, and research which ...
Is a change coming for Facebook for small businesses? If you have followed recent headlines, you may have noticed that Facebook and CEO, Mark Zuckerberg, seem to pop up everywhere. What exactly is going on with Facebook? This blog post will cover current events and discuss potential impacts to small ...
In a recent blog post, we discussed brand identity and why it is vital to a small business’s success. If your business has taken the big step to move forward with rebranding, make sure you follow these steps to successfully launch your rebranding campaign. Remember, a brand identity is ...
With buzz around Facebook failing to comply with privacy regulations, more people are reconsidering whether to delete their social media altogether. In our September blog, Apple takes the lead in the war on internet privacy, we examined Netflix’s documentary, The Social Dilemma, and what it means for both individuals ...
In this day and age, when people are in need of a product or service, they head straight to Google. Whether they’re looking for a local landscaper, hair salon, or daycare, individuals go through a vetting process. This process usually looks something like this: reading reviews, visiting your website, ...
