DIGITAL MARKETING NEWS

Keep up-to-date on digital marketing trends. We hit topics like social media, web design and branding for a business.

3 Reasons You Should Be Outsourcing Your Digital Marketing

  As a small business owner, you wear a TON of hats. From finances to sales to lead generation to digital marketing, there never seems to be enough time to get it all done. But what if you could take some of these tasks and hand them over to a ...

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What is SEO & Why Is It Important?

SEO, or search engine optimization, is a phrase thrown around casually in the world of digital marketing but it is often misunderstood by business owners. Companies have heard SEO is an important aspect of promoting their business online, but aren’t entirely sure why. This week’s blog post will help you ...

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Reviews: The Good, The Bad, and How to Respond to Both

If you’re a small business owner, you likely have at least one thing in common with other owners: online reviews. Depending on your business and the type of product or service you provide, you may receive a higher frequency of reviews, while other business’ reviews may be few and far ...

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Do I Stay or Do I Go? 10 Essential Features For Your Homepage

Did you know it only takes about 50 milliseconds for users to form an opinion about your website? In that time, they’re deciding whether they like your site or not and whether to stay on the page or leave. In those precious milliseconds, you could be losing your next great ...

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Why Should Your Site Be Mobile Friendly?

  When you need to know the forecast for the day, do a quick lookup for car repairs, or want to show a friend your latest pet photos, what device are you using? As a matter of fact, which device are you using right now? Chances are, you’re on a mobile ...

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How Much Should I Spend on Digital Marketing?

It’s more important than ever to ensure you’re allocating the best resources for marketing your business to the right audience. And most of the those resources will inevitably have dollar signs attached to them – especially if digital marketing isn’t your forte. But this will be money well spent if ...

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Facebook Ads vs. Facebook Posts

You finally hopped on the digital bandwagon and set up your Facebook Business account – now you’re ready to show the world (or at least your local area) what your small business is made of. Congratulations! Setting up an account with your basic information is a big step toward creating ...

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Why Websites Are Important for Small Businesses?

  It’s a simple yes or no question: Does your small business have a website? Everyone who answers “no” needs to buckle up – things might get a little bumpy!     In short, all small businesses need a website. It doesn’t matter what your company has to offer or ...

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