Acquisition email is the process of sending emails to prospective customers that are likely to be interested in your business. This is different from traditional email marketing because the people receiving the emails do not have a preexisting relationship with you or your business.
The main goal of acquisition email is to build brand awareness and exposure and help you tap into audiences that you haven’t reached yet!
The key metrics for you to explore in your dashboard are:
These two metrics are great indicators of brand exposure and awareness!
Emails will be sent to people who fit the targeting criteria you discuss with us. We have access to a database of over 120 million email addresses and 750 targeting parameters. Email recipients have opted into the email platform to be part of the database through things like accepting cookies or entering their information into surveys, contests, and purchases. The emails will be sent to the same email addresses within the pool every time, unless someone unsubscribes or opts out at any point in the campaign.
For individual email sends, we typically wait about 3 to 5 days to analyze performance since people may still be going through their emails before then. For campaigns as a whole, we can expect to see more results as more emails are sent and people have been exposed to your brand more.
