Display ads are the banner and on-screen ads that you often see on leading websites. Think of it as a virtual billboard! People will see your ads as they are browsing online, like they would see a billboard as they were driving.
The main goal of Display ads is to build better brand awareness, consistency, and visibility. They follow your target consumer around their normal browsing habits, keeping you at top of mind for when they’re looking for your product or services.
Anyone who is included in your targeting parameters may be able to see your ad as they browse the internet on their devices. Your ad will show up as a “banner” on the screen.
In some cases, we are also able to serve ads to people who have previously visited your site. This is called Site Retargeting, and we are able to do it by installing a pixel on your website.
There will be lots of metrics for you to explore in your dashboard, but the key metrics you’ll see are:
These two metrics are great indicators of brand awareness!
