Why Should Your Site Be Mobile Friendly?
When you need to know the forecast for the day, do a quick lookup for car repairs, or want to show a friend your latest pet photos, what device are you using? As a matter of fact, which device are you using right now? Chances are, you’re on a mobile one. In fact, 52.2% of all website traffic worldwide was generated through mobile phones last year, and the trend has been steadily increasing over the years.
What does this mean for your business, how customers find you online, and the quality of your website? In 2018, 61% of organic mobile search traffic originated on Google. When potential new customers click over to your site from a Google search result, you’re either impressing them with your ease of use and drawing them in for more information, or causing them to immediately close a figurative door and click away from your website before they even really know what you’re about.
It all comes down to mobile-friendly functionality. In years past, websites were often built to have two different versions: one for desktop devices and one for mobile. But now that system – which typically cost more time and effort to maintain – has been phased out in favor of the sleeker, responsive site. Responsive sites offer the best user experience for clients whether they are on a desktop, mobile phone, or other device.
Have you noticed when skimming a site on your phone, or browsing through social media, you can drag your finger to scroll and suddenly you’re flying through with ease? That bit of magic is called momentum – the page scrolls at the speed you move your finger. Infinite scroll replaces the traditional need for multiple pages of content, and that’s thanks in part to a responsive site design. This model allows for content to continuously load as quickly as you like.
Responsive sites also improve the sizing and spacing of menus and buttons. When a customer goes to your website, the navigation tools are automatically spaced in “response” to the size of the user’s screen so they can click precisely what they want. This ease of access makes your site, and therefore your business, more attractive to potential customers.
Keeping Your Audience Engaged
You can count on one hand the seconds – yes, SECONDS – it takes to completely disengage a potential customer online. According to a 2017 Google report on consumer insights, 46% of people said they would not purchase from a brand again if they had an interruptive mobile experience. Furthermore, 53% of mobile site visits were abandoned if the website took longer than three seconds to load. We’ve been so spoiled by advances in super fast-paced technology that users start to expect less and less (in terms of the time it takes to find and navigate through your site, that is).
Mobile-friendly responsive sites are what you want to have today. Unsure how to get there or what it all entails? The great thing is you don’t have to be an expert! Let the pros at N2DIGITAL guide you and your customers through a seamless transition on every device.