Click Through Rates (CTR) have been the metric by which we measure mobile & display advertising success for years. But here at N2 Digital, we’re shifting our focus away from CTR for our ad measurements. Why? CTR is less accurate than you may think. Your Yoga Session Let’s ...
Choosing a marketing partner for your small business can be a difficult task because it involves so much trust. You don’t want to trust your brand’s story–and your brand’s success–to just anyone. So, how do you choose the right company? An easy but important place to start is determining ...
1. Contactless shopping Because of the social distancing requirements of 2020, contactless shopping will continue to be a growing trend in 2021. While storefront shops continue to operate, all businesses will need to find creative ways to reach their customers online. We recommend setting up an e-commerce platform for ...
Did you know small businesses that blog get 126% more lead growth than those that don’t? These businesses also see 67% more leads on a monthly basis. There are many benefits of consistently blogging, you can generate more traffic to your website, increase SEO, and gain relevance in your community. Any type of ...
Search engine optimization and content marketing are most definitely connected. If you’ve ever worked on SEO for your small business or content optimization, you know the two are irreversibly intertwined. But what exactly is their relationship with one another? Where does SEO strategy end and content marketing begin? Do ...
When developing a marketing strategy for your business, it can be tempting to try a one-size-fits all approach by crafting one advertising design for every platform. However, this approach will yield unimpressive results compared to understanding the different marketing platforms and how your sales strategy should flex to fit ...
We’ve compiled a list of digital marketing trends specifically for architects and home builders. Each industry is unique and some techniques will work in one industry but not another. Architects and home builders have high competition, and it’s vital to find ways to set yourself apart by showcasing your ...
When you’re searching for a product review, cooking tutorial, or even to learn more about a destination, where do you look? For three-quarters of American adults, the answer is YouTube, according to a study by Pew Research Center. It’s simple – users would rather watch videos to learn about ...
