New year, new digital marketing trends. Or at least, it might be time to update your digital marketing strategy. Although there will be plenty in 2023 that is completely unpredictable, the digital marketing trends in 2022 have given us some good insight about what to watch for in the ...
Content marketing might not be your strongest point as a small business owner, but having an effective content marketing strategy is important for building and maintaining a loyal customer base. If that sounds intimidating, the good news is there are plenty of resources to help you build that strategy. ...
Reputation management can seem daunting, especially for a small business owner. You may work in a niche market that makes your business hard to find on search engines, or you may be in competition with much larger chains. Regardless of your unique situation, your business can be front and ...
The statistics don’t lie – 80% of Instagram users follow a brand, 60% of users discovered a product through Instagram, and 30% of users purchased something they found on Instagram, according to Instagram’s business research. This means three in every 10 users have made an informed purchase through Instagram. And it ...
It’s a simple yes or no question: Does your small business have a website? Everyone who answers “no” needs to buckle up – things might get a little bumpy! In short, all small businesses need a website. It doesn’t matter what your company has to offer or what product or ...
Keywords, also called keyphrases, are trigger words that tell search engines what the user is trying to find. When you open up Google and type “pizza restaurants near me,” you’re telling Google to locate a specific type of food, a specific type of store, and in a specific location. The ...
The dictionary defines persuasion as the act of convincing someone to believe something or to take a specific action. In digital marketing, the art of persuasion is one of the most powerful strategies for convincing customers to use or purchase your products and services. As a marketer, your call ...
We’ve been living in the digital age for quite some time now. Internet users have seen digital marketing channels explode in popularity, only to fizzle out a few years later (remember MySpace or Vine?). One channel, however, made its debut in the late 1970s and has stood the test of ...
