The statistics don’t lie – 80% of Instagram users follow a brand, 60% of users discovered a product through Instagram, and 30% of users purchased something they found on Instagram, according to Instagram’s business research. This means three in every 10 users have made an informed purchase through Instagram. And it ...
It’s a simple yes or no question: Does your small business have a website? Everyone who answers “no” needs to buckle up – things might get a little bumpy! In short, all small businesses need a website. It doesn’t matter what your company has to offer or what product or ...
Keywords, also called keyphrases, are trigger words that tell search engines what the user is trying to find. When you open up Google and type “pizza restaurants near me,” you’re telling Google to locate a specific type of food, a specific type of store, and in a specific location. The ...
The dictionary defines persuasion as the act of convincing someone to believe something or to take a specific action. In digital marketing, the art of persuasion is one of the most powerful strategies for convincing customers to use or purchase your products and services. As a marketer, your call ...
We’ve been living in the digital age for quite some time now. Internet users have seen digital marketing channels explode in popularity, only to fizzle out a few years later (remember MySpace or Vine?). One channel, however, made its debut in the late 1970s and has stood the test of ...
In today’s world, websites for small businesses are non-negotiable. Regardless of your industry or the loyalty of your customers, you can’t afford to ignore your business’s online presence. However, merely having a website isn’t enough. Small business websites must be functional and inspire visitors to stick around. Most ...
What do a dog-walker, a freelance photographer, and a medical professional have in common? They all need a business website. Fortunately, with various easy-to-use website builders to choose from, creating a website for your small business is easier than ever. Back in the internet’s early days, unless you had expert ...
Have you ever been scrolling through Facebook or Instagram and noticed a ‘sponsored’ or ‘promoted’ tag on a post? If so, you’ve likely seen an example of paid social media advertising. This digital marketing strategy leverages the power of popular social media platforms to achieve your marketing goals by ...
